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Ecommerce Profits

ecommerce-profit

E-commerce in India is struggling to gain profits because of high discounts, promotions and investment on employees.

According to sources, more than Rs.10,000 Crores of loss were reported by India Top 20 e- commerce companies that are into retail, furniture,  travel & food orders, which is whooping 138% more losses reported in last Financial year. The Top 3 India e-commerce companies Amazon India, Filpkart & Paytm contributed 70% of losses.

Amazon India has burnt more than 2000 Crores on Ads And Paytm & Filpkart put together has spent almost the same amount for gaining the market share, specially at the time of Indian Festive season. Such massive cash burn by these e- commerce companies are only to gain the market share.

It is estimated that there are around 35 million buyers are shopping online and this is bound to increase by multi-fold in next 5 years as the convenience of having goods delivered to their doorsteps, these cash rich or cashless E-commerce companies are investing in Ads / Promotions  and freebies with a simple math that if 100 million buyers buying one product each from their site with a margin 10/- per Order will clear all there loss in one GO.

May be investors are not showing interest or valuation of these companies are going down but with the consolidation and reduced competition in next 3 years, these companies are expected to reach their previous glory and will be profitable forever till another technology revolution

Impacts Of Demonetization On Ecommerce

impacts of demonetization on Ecommerce

As e-commerce companies are spending huge money across our country, they are experiencing the remarkable growth on online markets. With e-commerce expansion at a hopeful stage, the markets will reach their heights of improvement. However, the economic strategies in the country can impact growth on business. In an unexpected and unforeseen move on November 8 2016, the Indian government implemented that high value notes of Rs 500 and 1000 will be banned and it reduces use of 86% currency in circulation, creating a cash crisis in the economy. In India nearly 90% of transactions are carried out in cash. It is bold move to transform the nation in to a cashless financial system. This move is on both stopping  corruption , reducing the “black money” and to  bring on  more digital payment systems.

Experts consider that demonetization might impact the nation’s economic growth much in the short period of time. Ambit capital a well known research company in India has its growth GDP of 7.3% in the past financial year ,had drastically reviewed its opposing GDP to  5.8% for the fy18 .This currency crunch has shook a several businesses and can have a significant impact on the” cash on delivery” model of e-commerce companies in India. About 70% of online shoppers, in India including big giants of ecommerce adapt for cash while buying a product. The cash payments are more often done for high value products where the unaccounted “black money” is spent on luxuries. While, online shopping companies have seen a rush in revenues with the demonetization move as customers are looking to buy the necessary goods through digital payments. Gross business value of other high value properties is likely to be damaged negatively .According to research, the cash banning will bring  the “cash on delivery” share of e-commerce sales goes down and increase the online payments .

10 Tips to Make Your Ecommerce Business Runs Successfully

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Ecommerce : In 2016 and next years to come, the ecommerce economy is probable to go on its upward route and quick increase. As an entrepreneur, this chance for hit and  able to be maintained is thrilling, hopeful and exciting. Whether you’ve previously been caught up with the start of ecommerce business in the past or are looking to get concerned with your first  venture, now is the time to get step in to  the door. Certainly, from 2015 to 2022 , total Indian ecommerce sales to reach $23.39 this year, an 75% over  last year, the forecast period will see strong growth over the next few years.

However, those numbers soft in comparison to the predictions financial analysis and industry experts are suggesting for the next few years. In 2017, 2018 to 2022, sources say the total projected Indian retail ecommerce sales will come in around $79billion by 2022. If these numbers hold true, that will be more than a 15 percent growth from this year to the end of 2017.

While the ecommerce market is balanced for important growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the following critical tips for ecommerce success.

     1.Don’t Hurry.

One of the major mistakes ineffective ecommerce entrepreneurs create is pressuring or hurrying to open a website. While it’s okay to buy your domain name and bowl up some type of “Coming Soon” page, you should keep away from the big make public until you’ve laid some considerable ground work (SEO, content marketing, social media, paid advertising, etc.).

  1. User as Center of Attention.

It is not secret that the largest weakness of ecommerce businesses is the lack of ability to let their customers handle, feel, smell and watch (firsthand) things. Although there’s presently no way for solving this problem, you can pay off for this shortage in other places of the business. some of the better suggestion include contribution suitable costing, providing free shipping and making the checkout performance easy with simplified shopping carts

 

     3.360 Degrees Testing.

Prior to and for the period of launch any ecommerce business, you should involve in testing and making analytics. Ideas like the customer and checkout what’s working and what’s going wrong and the why after those answers.

  1. Focus on Social Media Marketing.

Any ecommerce startups that says that they have out sourced social media marketing  or delegates that to other team is bound to fail. Social media is the best way of reach your business to customers as it provides you a continuous insights into preference, buying patterns of customers.

 

  1. Integrate Social Elements.

Going along with the previous tip, it’s a great idea to include social elements on your ecommerce sites. Stuff  like product reviews and testimonials, follow buttons and even social login options all will help

  1. Go Mobile.

Bill Siwicki of Internet Retailer references Goldman Sachs, saying, “Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018…” If you aren’t building ecommerce businesses with mobile in mind, you may be irrelevant in three to five years.

 

  1. Use Good SEO Platform.

As the ecommerce market experiences quick growth, progressive businesses will be entering this gradually more crowded space. That means it will be more important than ever to use good SEO platform in order to stand out from the industry. Connecting with a advanced SEO will help you stay aggressive in the future.

 

  1. Gather Information.

It’s significant that you gather customer information and make databases to support future launches.

9. Focus on Free Digital Marketing Options

Landing an article in a big-time magazine takes lots of work, and money as well. Instead focus on daily budgeted Marketing on Face book / Google. And don’t forget to Blog.

  1. Stay Agile

Never stop improving on technology, trends and customer moods, they are agile and so you need to be dynamic and agile. Change is a necessity, if you want to do well in such a variable market

With these ten tips, you can be well on your way to becoming a successful ecommerce entrepreneur.

Essential Elements for a Successful eCommerce Site Launch

Key Topics for a Successful eCommerce Site Launch :

1.Onsite Search
2.Offsite Search
3.Onsite Merchandising
4.Social
5.Server Configuration
6.Analytics
7.Site Performance

Chinese e-commerce giant Alibaba eyeing stake in Micromax to grow in India

Chinese e-commerce company Alibaba is in talks with  Micromax India to buy about 20 per cent Share in the smartphone maker, if the deal completed Alibaba investing $1.2 billion, Micromax is the second largest smart phone company in india by sales.

Chinese e-commerce giant Alibaba eyeing stake in Micromax to grow in India

Ways To Increase Your E-commerce Sales

Ways To Boost Your eCommerce Sales :

1.Landing Pages – paid traffic Send to landing pages for products

2.Products descriptions and SEO

3.Site-wide search means sales

4.Speed

5.Avoid shipping sticker shock

6.Tablets are the new shop window

7.BONUS: Pin the tail on the profit

E-commerce firm Myntra acquires mobile app development platform Native5

E-commerce solutions Provider Myntra ha acquired mobile app development platform company Native5 Company.

Native5 was founded in 2012 by Barada Sahu, Kunal Abhishek, Manish Priyadarshi and Shamik Dattaand, Builds Tools And Services to enable app development cross platform on the cloud.

The team will join Myntra and work towards creating New mobile experiences, the release said.

Native5 Company is Myntra’s second led acquisition. Myntra acquired Fitiquette In April 2013, a San Francisco based technology which is a one of a kind virtual fitting room.

Native5 CEO & Co-founder Kunal Abhishek said That We Are Happy to be a part of Myntra, Myntra offers a great opportunity to leverage the capacity that we have built over the last 3 years

E-commerce firm Myntra acquires mobile app development platform Native5

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